A COUPLE OF WEEKS AGO, MyLittleBird ran a story (reprinted below) about a Wall Street Journal article that revealed the high price of beauty these days as recounted by three women in their 40s. We encouraged our readers—you know, real people— to tell us how much they spend in a year on “maintenance.” We got a few comments, including a hilarious list from contributor Stephanie Cavanaugh, and incorporated them into our piece.
A few more comments have come in since then, so we’re updating our tallies and expanding the range of possibilities.
- Fascinating! I added it up and I spend $4,200 on beauty each year. Sheesh. I’m certainly bringing up the rear here…..
- I am embarrassed at how little I spend, and it shows.
- I do each and every item listed, however, I get a lot of my services and products for free or at a discount since I am in the field.
- Just looked…up [Infinity Call daily meditation; mentioned in original story, below]: You pay $25/month so that each day starting at 7 am you can access a recording in which a voice takes you through a guided meditation. At 7 am that would put me right back to sleep.
- I think my number would be embaressingly low, like $2,100 at the hair dresser and I buy my shampoo there, too. Don’t do creams and I don’t remember the last time I bought makeup. I think we spend more on cat food.
- A naturally beautiful acquaintance from St. Louis weighed in:
- Heather Shaw Menis, a public relations consultant who has lifestyle clients and always has to look good sent the following:
My spend totals $6,930:Haircuts = $750Hair color = $675Blow-outs = $150Hair extensionsHair vitaminsFancy (or not-so-fancy) shampoo and conditioner = $320Manicures /Pedicures = $900Facials = $300Chemical peelsLight therapyCosmetics = $500
Sunless tanners (I’m pale and freckled so the occasional airbrush tan application in summer seems justified) = $330Moisturizers/toners/cleansers/
masks (mostly Biologique Recherche and Alchimie Forever ) = $1,200Any newfangled “therapy” or “system” you try once = $500 is a probably a fair rainy day estimateBotox injection (might start this year but no basis for comparison)Restylane (or Juvaderm or other filler)Eyebrow waxing (or other shaping)Any other area waxingEyelash tintingEyelash extensions (don’t plan on it this year but was just becoming disillusioned with them at the start of last so I’ll say = $300Massage – hubby provides for free 🙂Yoga/spin/barre sessions = $2400Chiropractor or acupuncturistB-12 shots
Detox fads (charcoal-infused water or pills, juice cleanses, pre-prepared healthy meals. On average, I try something new twice a year) = $130
- Then we heard from Catherine Clifford, one of our favorite contributors:
Any newfangled “therapy” or “system” you try once: $0
Botox injection – $800 here’s the one big one–just for frown lines, but I have stuck with it, and paid $400 for it twice now, every 6 months or so
THE “OFF DUTY” SECTION of the Saturday-Sunday Wall Street Journal this past weekend (January 9-10, 2016) ran the front-page feature “The Price of Beauty,” citing in part “the onslaught of new ways to spend money on one’s looks.”
Haircuts, blow-dries, hair color, mani-pedi—i.e., the usual suspects—were soon joined by more exotic fare: eyelash extensions, Ultherapy and Fillerina Hyaluronic Acid among other things.
The arithmetic (and no doubt the amount of time spent) added up smartly when WSJ asked three women to “tally the big-ticket expenditures they make over the course of a year.” Even the Journal writer called the results, which included a directional non-force chiropractor and intravenous vitamin therapy, “eye-opening.” The women were all in their 40s: a jewelry designer, an actress and a “style expert” and founder of charity Glam4Good, which provides makeovers for women “in need of a boost,” from veterans to breast-cancer survivors. The three weren’t “typical” women, perhaps, but who’s typical?
One of them spent $18,491 for the year, another $20,110 and the third $20,395.20, a pretty tight range, I thought (love that 20 cents). One of the women (smart or extravagant, you decide) admitted to 25 sessions with a makeup artist / hair stylist during the year for a total of $6,250. My suspicion is that she looks a lot more together than I do.
Being too embarrassed to do my own piddling tally, I blasted out an email to everyone I could think of, asking them to take beauty stock. There were a lot of embarrassed demurrers; one “I’m scared to calculate my spend”; an ex-Washington Post reporter who found the challenge fascinating and added up $4,200 in beauty expenses for the previous year; an arts journalist who wondered whether the total doubled by the decade; and a Washington writer who had already budgeted her expenses with a financial planner because she was getting divorced. She came up with $10,860 in hair cuts, keratin treatments, pedicures, yoga and Pilates and Sculpt classes, and skincare products and treatments. She does a lot of public speaking, so she does need to look top-shelf, but in fact her financial planner said her expenses were low compared with some other women the planner had worked with.
Little Bird Janet ran up a tally of about $6,000, what with haircuts and coloring and blowouts, about $200 in makeup, $200 in moisturizers and $2,300 for a bit of filler (it really does work subtle wonders!). But Janet also noted that she often gets samples of creams and makeup from manufacturers who want her to try them.
Little Bird Mary clocked in at about $2,000 for the year. I forgot that our Well-Being columnist makes her own moisturizer(!) from lanolin, Vaseline or mineral oil and almond oil (maybe we can pry the recipe out of her; she thinks the ingredients come to maybe $100 for the year). A good chunk of her beauty budget was allocated to cuts and color (one-step and then low-lights several times a year). If yoga counts, she added later, take that number up to $3,000 a year.
Little Bird Kathy spent just over $3,600 on hair alone, with cuts and color and $450 worth of fancy shampoo. Gotta say, Kathy’s hair IS splendid! The rest of her tally added a bit less than $1,000 for cosmetics and mani/pedi sessions.
The funniest, and most complete, response came from sometime MyLittleBird contributor Stephanie Cavanaugh. Here’s her list, as she sent it:
- Haircuts x times a year = 2 professional prunings @ $100 = $200
- Hair color / year = 6 bottles of do it myself gray cover-up @ $6 = $36
- Blow-outs / year = We’re big on air drying
- Hair extensions = see pruning, above
- Hair vitamins + Ah ha! Costco’s hair, skin and Nails. Great stuff! See pruning! Husband buys it for us both though.
- Fancy (or not-so-fancy) shampoo and conditioner – $36? ish?
- Manicure & pedicure – summer kick-off! $50
- Facials – 1 free. Work related.
- Chemical peels – Not old enough yet.
- Light therapy – Sun’s free.
- Cosmetics – 1 Lancôme foundation every 2 years, so that’s $25? The rest is Wet n Wild, when it’s 2 for one. So – $25? Total $50.
- Moisturizers (including Creme de la Mer at $720/year) – My biggie. This and that = $250
Any newfangled “therapy” or “system” you try once.
- Dermaroller! $12 Amazon. Plus alcohol for cleaning. Total $13. (I got a Clarisonic as a gift a few years ago, so does that count?)
- Botox injection. Not in recent years
- Restylane (or Juvaderm or other filler). Not in recent years
- Eyebrow waxing (or other shaping) – Tweezer, my mom’s.
- Any other area waxing – Razor, my husband’s.
- Eyelash tinting – 5 year old cake mascara.
- Eyelash extensions – Not since high school
- Massage – I wish
- Yoga sessions – too lazy
- Chiropractor or acupuncturist – under consideration
- B-12 shots – multi-mature vitamins, Costco. husband buys. He also buys laundry detergent.
here’s a good one:
- Holistic doctor and intravenous vitamin therapy! – mumpf
- Directional non-force chiropractor – ditto
- Energy healing – My crystal on a string.
- The Infinity Call daily meditation – Ahhhh … Open Focus when I remember, free (got the tapes in 1990)
- Year’s supply of Jiva-Apoha oils for face and body – gonna go look that up
Grand Total = $625ish. Say $700 — since I’m sure I blew $50 on something. Included in the tally: I picked up a tube of Retin-A in Rome ($18!) last fall and am reminded why it is the best (I last used it in my 40s), replacing everything else. I also bought, as an experiment, German Nivea, having read it’s as good as Creme de la Mer, which I rilly can’t say. Also a bottle of (cheap) Italian argan oil, which is MAGIC on my hair.
But hey, this is a game anyone can play! Take the categories above and then add or subtract from them. Make a list, add up your expenses and—if you’re not hiding behind the bed at that point—email it to info@MyLittleBird.com. Really! We’ll print them.