YOU OVERDID IT on Black Friday, Small Business Saturday and Cyber Monday? Well, now you can atone by observing Giving Tuesday. That’s today.
There are the websites that give a percentage of your purchase to charity–if only you’ll buy from your favorite online store through them. But there are also companies that have created special merchandise whose proceeds go to a specific charity. We chose two special ones.
Ann Taylor has created a limited-edition elephant jewelry collection, with 50 percent of the purchase price going to the St. Jude Children’s Research Hospital. Why elephants? Well, say Ann Taylor spokespeople, they’re thought to bring good luck. Also, they live in families and take care of one another. And, most important for very sick children, they live for a very long time.
The charm necklaces and bracelet and a set of three rings, $39.50 to $49.50, are available through January 31, 2015, in area Ann Taylor stores and online at www.anntaylor.com.
Our other favorite merch-specific endeavor is FEED, created by Lauren Bush Lauren (she’s married to Ralph’s son David). Lauren saw world hunger firsthand as Honorary Student Spokesperson for the World Food Programme some years ago and, in 2007, founded a for-profit company that would sell good products and help feed children around the world.
FEED sells its products online and through the stores that collaborate with it to make special products. Partnerships have included Pottery Barn, Gap, Target, Tory Burch, Clarins, Whole Foods Market, Godiva(!) and more. Here we show salad servers FEED is offering with West Elm, part of the Pottery Barn / Williams-Sonoma family.
By the way, you don’t have to limit your charitable giving to today, or to these items. Just give–you’ll feel better . . . about everything.